Qualifyed’s AI Predictive Audiences tool uses machine learning and artificial intelligence to help businesses target and convert cold prospects into customers by identifying audiences who share similar characteristics with existing customers. The tool ingests a file of 1st party data of US consumers, runs these seed files against marketing databases including credit bureaus to pre-score 96% of US adults on their likelihood to convert before they even hear of the business. These attributes are mostly offline data attributes, cookie-less, and immune to any future changes of third-party cookies. Qualifyed then applies the machine learning algorithmic model of existing customers to pre-score different US populations. This audience is then ingested into the businesses’ ad account, via LiveRamp as a hashed email list, for creating new, highly targeted audiences for the campaigns. The technology used by Qualifyed is used by Fortune 500 companies that pay six figures per year, but the company has democratized the technology, bringing it to small and medium businesses at a fraction of the cost and no long-term contracts. By using AI Predictive Audiences, businesses can unlock their potential customer base’s cold audience, exactly like their target customers, with maximum accuracy to get higher return on ad spend (ROAS).
