The Alita – Social Segmentation Platform is an AI-powered tool that enables users to integrate first-party data with social data to generate millions of potential customer profiles. It assists in building B2B lead generation and improving marketing campaigns by delivering precise and effective results.The platform is built on five AI systems and nine big data partners, providing users with access to a vast database of user behavior on social networks. Through AI algorithms, customer data can be enriched based on similar behavior on social networks, allowing for behavior segmentation.The tool’s capabilities extend to cross-channel marketing campaigns, including email and phone marketing. It offers integration with over 30 top email marketing platforms and major advertising platforms such as Facebook, Google, TikTok, and more.The Alita platform offers real-time updates on segments based on user activities on social networks and emerging social media trends. It provides cloud segmentation for storing and enriching customer segmentation, as well as the ability to integrate with other business systems like CRM, marketing automation, and e-commerce platforms.With a track record of over 12,000 clients and generating more than 220,000 segments, the platform claims to have saved clients over $4.2 million in marketing budget per month.Testimonials from users highlight the platform’s seamless integration, centralized customer data, real-time data synchronization, and improved efficiency.Overall, the Alita – Social Segmentation Platform empowers marketers with powerful AI and big data capabilities to enhance their marketing performance and optimize cost savings.
