Synthetic Users is an AI tool that enables companies to conduct user research without the typical headaches associated with recruiting participants. The tool offers synthetic users, which are AI-driven virtual participants, to test products, ideas, and concepts. The company claims that synthetic users enable teams to take decisions with confidence and access unique insights into their product’s features, blockers, and target audiences. The tool allows teams to set up and target specific audiences quickly, providing meaningful feedback that can fine-tune and segment product features. The synthetic users help teams uncover customer preferences, habits and navigate toward a winning concept for market validation. The tool offers a free 30-day trial and a proprietary synthetic personas engine, supporting a large language model. Synthetic users are particularly useful for teams that are time and budget-constrained for user testing as they provide a unique overview of the product with periodic comparisons made with live user testing sessions. The company states that their stack is fine-tuned to provide deep insight into market dynamics and accelerate product-market fit. Overall, Synthetic Users simplifies the user research process and reduces the associated costs and timelines, enabling teams to make informed and data-driven decisions.
