BrightBid’s AI and automation engine for Paid Search and Google Shopping Ads helps marketing teams get the edge on their competitors in the highly competitive arena of PPC digital marketing. Our AI is carefully tailored to customer requirements by our in-house digital specialists to help marketing teams reduce PPC costs and increase their Return on Ad Spend (ROAS). It works 24/7 and 365 days a year to test and optimise all the aspects of a paid search and shopping account, from ad copy and formats, account structure, product listings and target audience segments to competitive pricing and bid adjustments to help drive up ROAS. It’s highly responsive to business needs, market conditions and competitive spend: monitoring changes in search behaviour and adjusting performance automatically. It works across the globe in all the languages Google supports, enabling teams to test rapid international expansion with ease from one central point. BrightBid helps marketing teams free up considerable resources and localization efforts to enable growing businesses to scale faster.
